Knowledge Key to Economy

MIERSCAN
MALAYSIAN INSTITUTE OF ECONOMIC RESEARCH
By QUAH BOON HUAT

In the global market, the cost of ignoring knowledge management is enormous. KNOWLEDGE propels growth in the knowledge-based economy, be it the growth of a company, an industry or even a country. According to Alvin Toffler, knowledge is the ultimate power.Advances in science and information and communications technology have led to an unprecedented increase in the speed at which knowledge is being created and accumulated. This has altered the way the world works and therefore, the nature of the competitive environment.

As such, corporations, industries, and countries are becoming increasingly dependent on how well they manage their knowledge assets to create and maintain strategic advantage.

There is no standard definition of knowledge management (KM), though it has been described as a set of processes directed at “creating-capturing-storing-sharing-applying-reusing” knowledge.

While knowledge has been “managed” since time immemorial by, yes, even the primitive apes as they moved about in groups and shared survival skills, the push for a conscious and structured form of KM as we know it in today’s human organisations started only fairly recently.

M. Handzic’s KM framework suggests that the two organisational factors necessary to facilitate knowledge processes as well as encourage the development of knowledge stocks are:

·1. Technological infrastructure (e.g. information and telecommunication technologies) and
·2. Organisational environment (e.g. leadership, corporate culture, structure, etc).

KM is thus not all about technology, even though it is often associated with expensive information technology solutions and intranets.

Technology is just an enabler, and the deployment of the most expensive and sophisticated technology in the world would not result in effective KM if organisations ignore organisational, social and managerial initiatives.

Take, for example, the importance of corporate culture in the equation based on Kandzic’s KM framework.

A recently presented doctoral thesis, Knowledge across borders – a study in the IKEA world, at Lund University School of Economics and Management in Sweden found that the secret of IKEA’s successes in Russia, China, and Japan lies in its work culture that promotes knowledge sharing. There is ready flow of knowledge between all levels because at IKEA, KM is a built-in component of the corporate culture.

The impact KM has on organisational performance has been grouped under the following three broad categories:

· Risk minimisation: KM can minimise the risk of losing valuable knowledge critical for organisational survival and advancement by identifying, locating and capturing what is known by individuals and groups of organisational employees.

· Improve efficiency and effectiveness: KM can improve organisational efficiency by avoiding unnecessary duplication, as well as improve organisational effectiveness by helping organisations to select and perform the most appropriate processes and make the best possible decisions.

·Innovation: KM can impact the innovation of products, processes and structures critical to the success of new-age firms.

While all are important, the last category, innovation, should be of particular interest to the Malaysian government. This is because innovation comes closer to becoming the only means by which an economy can survive and prosper in the new business environment. Several initiatives to facilitate the development of a knowledge-based Malaysian economy have been put in place by the Government.

It is hoped that the development of a knowledge-based economy will strengthen Malaysia’s capability to innovate, adapt and create indigenous technology, as well as design, develop and market new products, thereby providing the foundation for endogenously driven economic growth. This would expand the production possibility frontier of the Malaysian economy.

As a partner in economic development, the private sector has an important role to play in the Government’s designs for the Malaysian economy.

Private sector firms will need to incorporate KM strategies to ensure better management of key knowledge assets with a view to increasing their innovative capabilities. This will not only increase the chances of their own survival but also benefit the Malaysian economy.

While some may balk at the costs involved in implementing KM initiatives, they should take note of the assertions being made by many scholars and an increasing number of top executives that KM is the only solution for competitive advantage in the future.

In fact, companies dedicated to growth through managing enterprise knowledge and innovation, according to Teleos’ 2007 Global Most Admired Knowledge Enterprises Report, create intellectual capital and shareholder value twice as fast as their competitors.

As such, organisations that continue to manage knowledge the way the primitive apes did, i.e. operate without a conscious and structured form of KM, will find that their days are numbered in the global economy.

l The writer is a research fellow at the Malaysian Institute of Economic Research. He can be reached at boonhuat@mier.po.my
Source: http://biz.thestar.com.my/news

GEN Y

Job is Just a Tool

If you read 5 Reasons Why You Need to Find Another Job, you will understand why you need to start looking for other jobs now. Sometimes, when we are too comfortable with our present job and company, we somehow forget there is this big giant inside our own self waiting to be awakened.

Job is Just a Tool.

Just like money, job is just a tool that shapes up your career. Job gives you money, which in turns allows you to pay your bills and buy dough for your stomach. But job itself is merely a short term solution to a long term need. While your job may come with a great basic salary and irresistible perks and benefits, those rewards will mean nothing when you start hating your jobs.

When job satisfaction is no longer at its accorded place, suddenly, great compensation and benefits such as petrol allowance and maintenance allowance become inadequate. Often times, it means nothing. Does that sound familiar to you? It leads to many cases of people leaving jobs without any job offer in hand.

Do Not Be Afraid to Lose Your Job.

For many people, losing their job is the worst nightmare they can face. If leaving a comfortable job means you will struggle to achieve a better life, career and financial freedom, by all means, just do it. Just like the Nike motto, “Just Do It"

Sometimes we are more afraid at those negative thoughts instilled by negative people into our mind than our fear of our own capability. We are worried to be labeled ‘losers’, ‘dream chasers’ and so on.

“I have done this before 6 years ago and I failed miserably.”

“What, you are thinking of starting your own practice? Don’t be such a fool. You have a fantastic job with a fantastic company now. Don’t ruin it.”

“Don’t tell me I didn’t warn you when you fail later.”

“Didn’t I tell you so, before?”

These are some words that eventually convinced us not to start doing anything.

Aim for the Stars

When Robert Kiyosaki left his job as a salesperson for Xerox Corporation, he was one of the top salesmen in the company. When he first joined the company 5 years before that, he found himself always in the thin line of being fired from the job due to poor sales record.

He wanted to leave because he wanted to start business, and find early financial independence. When he was picking up his last cheque in his last day, half of his mind were saying this he was crazy to leave a great such a great job and when he was walking past the exit door, he overheard one of his colleagues saying to another, “He is not going to make it.”He was literally trembling with fear.

Eventually, the business allows him to reach financial independence before reaching the age of 50. By that time, most likely the colleague that said he was doomed to fail was still on the same job and earning perhaps only small increment from his previous day time job.

Think about it

Original SourceBy: Zulkifli Musa
Site: http://skorcareer.com.my/blog

5 Reasons Why You Need to Find Another Job

To those in reading, don’t get me wrong here. I don’t mean that you should tender your resignation soon. What I mean is that, while you’re busy and consistently producing your best effort, pleasing your boss and making ‘pihak pengurusan’ richer and richer, you should seriously start considering minding your own business right now, if you have not done so. In other words, find other ways to give you income in addition to your full time job. Recalled from so called ‘Lu Orang’ in the comments, jual nasi lemak or bukak burger stall pun boleh right? Janji duit masyuk!!

Here are 5 reasons why you need to do so:

1. You may own the profession but you don’t own the company.

By now you already know that job security is a myth. You would’ve probably heard Narayana Murthy’s advice (founder of Infosys) to “love your job but never fall in love with your company.”

It is a brave but fair statement from someone who comes from the employer side. Narayana is right. We can brag about how much we love our company, but we may forgot that we’re only about 1 paycheck away from losing our job. There might be a lot of emotional attachment between you and the company that you even bring your home planted trees to your office to show your love, but when it comes to financial decision for a company, there’s no emotion involved.

Carolyn Kepcher was a trusted hand right person for Donald Trump in his Apprentice show until she herself was given the boot. People were saying that Carolyn was indispensable to the Trump Organization. They were wrong. Another classic example is Steve Jobs, who was fired, 10 years after building the Apple Company from a 2-person company to a US3 billion organization.

Steve Jobs started the Apple Company at his parents’ garage at the age of 20 and in 10 years he developed Apple to become one of the fastest growing companies in America and soon went for public listing. A year after Apple’s finest creation, Macintosh, was unveiled, he fell out with one of his own top executives they hired and the Board of Directors decided to remove Steve from Apple. How can you be fired from a company that you started on your own? Even though many years later he was approached by Apple and eventually made the CEO, I do not think he will ever forget the betrayal.

2. To find the life time opportunity, you need to look, and not wait for it.

Rather than playing a waiting game, go play seek and find game. The opportunity is there waiting to be found. Only those who seek for it will find it. When you find it, you are a free man. You can now quit your day job and go for world tour or live in Venice. Sometimes, the opportunity is there in front of our eyes but we fail to realize it. It happens so often that it takes some immigrants, sometimes illegal ones, from other countries to capitalize it. This is a syndrome called ‘we look but we fail to see’. In his book The Silent Millionaire, author Chef Li quoted an example of an illegal immigrant, by the name of Diyono Santoso, who came to Malaysia from Indonesia via boat and had to swim many miles before reaching the shore.

While wondering around in Kuala Lumpur looking for jobs, he noticed that people would not hesitate to part with one dollar to buy something. He thought, if that’s the case, then he needed to find something cheap to sell. Since making cendol is the only thing he could do, he decided sell cendol for a dollar. He got 300 dollars on his first day of business. Realizing its potential, Diyono opened another stall, one after another, managed by other people. In the end, he opened 7 different stalls and the 7 stalls gave him a handsome income of 20 thousand dollars. Now can someone tell me how long do you need to work to get that kind of salary?

3. Expand your network

By doing something which is out of your current line and job scope, your rate of networking growth will be much faster. You will be meeting different sets of people who share a lot of common traits with you.

The good thing about meeting people who share common things with us is that, getting along with them is a breeze and becomes a very natural process. The thinkings are of the same wavelength.

Apart from meeting new friends, you will also be surprised to see some of those you meet along the way are your old friends and buddies who have been out of touch with you for so long.

4. Make more money

The market out there is unfair. It includes the employment market, the industrial market and the consumer market. A rise in a petrol price will be followed by rises of almost any other product prices. Correct!! the price for almost all household products increase. (Latest increase is beras)

Furthermore, the increase in salary is always one step behind the increase of the standard of living and the inflation. Actually we realize this. In fact, we probably involve in most of the so-called ‘big talks’ in coffee houses. But talks always remain talks and we remain inside the rat race. And remember, Mr Tax Guy is not a nice person either. As an employee, the bigger our income, the bigger our tax bracket is. Our portions are taken without us even seeing the money. I am sure none of you encounter this tax situation because of salary discrimination had occurred in this company.

So it is always nice if we can come out with something that can give us some extra money. I have a number of Chinese friends, who worked together with me many years ago, who were busy both as employees and as businessmen. While their day time was spent with them busy with the office work load, their free time was filled with increasing their additional income. They involved in the trading business, property investment, stocks and bonds and so on.

The problem with being an employee is that, your income varies almost linearly with your effort. That means, no matter how hard you work, you get the same income every month. While being in the business allows you to tweak your work and strategy and the result you see can be tremendous. The income you get as a result of you spending a lot of time and effort in marketing your products can simply hit the roof.

5. Learn to give back to community

Having more money, it is the opportunity for us to give back to the community. Sometimes, we complain that our income is too small that we need every penny of it to spend. We also complain that we are not giving enough to the community because we only have little left after spending most of our hard earned income.

When our business grows, we also provide opportunities for other people as well. The opportunities can be in the form of business or employment. How noble is that. They have been many stories of people who were once drop-outs and came from the poor rank of the society that eventually provide jobs to graduates like us. It’s time for a pay back.

Original Source
By: Zulkifli Musa

Site: http://skorcareer.com.my/blog

The Decent Work Deficit

“Under these circumstances, it is clear that the kind of future people want is one that can deliver opportunities for decent work in a sustainable environment. This is a perfectly normal human aspiration.

The goal of decent work is best expressed through the eyes of people. It is about our job and future prospects; about our working conditions; about balancing work and family life, putting our kids through school or getting them out of child labor.

It is about our personal abilities to compete in the market place, keep up with new technological skills and remain healthy. It is about developing our entrepreneurial skills, about receiving a fair share of the wealth that have helped to create and not being discriminated against; it is about having a voice in our workplace and our community.

In the most extreme situations it is about moving from subsistence to existence. For many, it is the primary route out of poverty. For many more, it is about realizing personal aspirations in their daily existence and about solidarity with others. And everywhere, and for everybody, decent work is about securing human dignity.”

Source from ILO, 89th session, Geneva 2001

KEJAYAAN KAMI KEJAYAAN ANDA

Hello blogger semua,

Sejak blog ini ditubuhkan sehingga sekarang, pihak Barisan Bertindak mendapati segala komen dan isu yang dibawa masih belum mendapat perhatian yang sepenuhnya dari pihak pengurusan. Merujuk komen yang telah diberi, rata-rata menggalakkan pihak Barisan untuk bertindak lebih agresif dalam meneruskan perjuangan untuk membela nasib semua pekerja. Namun segala tindakan perlu dikaji dengan teliti sebelum ianya dilaksanakan. Walaubagaimanapun, Barisan Bertindak akan tetap terus mengkritik pihak syarikat terhadap isu semasa.

Sejak kemasukan E.D, kami melihat pelbagai rancangan telah direncanakan bagi membangunkan syarikat. Namun apa yang dilihat kini boleh dikatakan belum satupun dapat direalisasikan beliau. Menurut beliau, dengan lebih 2000 sku’s terjual kini adalah tidak mencukupi untuk mendapatkan margin yang lebih tinggi bagi mencapai keuntungan syarikat. Mungkin, Slurpee dan Gulp sudah tidak lagi releven walaupun ianya merupakan kekuatan syarikat di masa lampau. Dapatkah kopi dan donut dijadikan formula terbaru bagi menjana keuntungan?

Jika ingin mencontohi kejayaan negara seperti Mexico dan U.S dalam penjualan kopi dan donut, analisa pasaran perlu dibuat terlebih dahulu sebelum sebarang perlaksanaan dibuat. Adakah situasinya sama disini? Bagi masyarakat Malaysia, kopi dan donut ini adalah makanan yang boleh dapati di mana-mana warung ataupun dijual di tepi jalan oleh penjual kuih di waktu pagi mahupun petang. Letakkanlah diri anda sebagai pelanggan, adakah anda teringatkan 7 Eleven untuk mencari kopi dan donut? Ataupun anda teringin ke Dunkin’ Donut untuk menikmati pelbagai jenis donut serta suasana yang kondusif, atau ke Warung Wak Leman ( atau mana-mana warung kegemaran anda) untuk kopi serta bermacam kuih-muih yang lebih bajet? Tepuk dada tanya selera…. anda pelanggan.

Alpa di dalam kesibukan, mungkin E.D telah terlupa bahawa kita masih lagi mempunyai kira-kira 900 outlet dan lebih dari 5000 orang pekerja stor yang memerlukan perhatian dari segi pembayaran gaji. Kali kedua tidak sampai dalam berberapa bulan, pihak HR sekali lagi gagal membayar gaji pekerja mengikut masa yang ditetapkan. Apakah impaknya rentetan isu ini? Letakkan diri anda di dalam situasi SM dan FM bagi menjelaskan perkara sebenar kepada pekerja serta ibu bapa mereka.

“Opps… HQ kami mengalami masalah sistem (server down)” ataupun “Maaf.. kami mengalami sedikit masalah teknikal (masalah diskette)..” Dapatkah anda selaku pekerja atau ibu bapa menerima jawapan sedemikian?

Worst case-scenario yang bakal berlaku di stor akan menyebabkan pekerja menjadi sakit hati dan kemudiannya akan ‘mengambil apa sahaja barang’ yang boleh dimakan atau dijual untuk menampung kehidupan mereka sementara menanti gaji. “Apa nak buat? Gaji belum keluar… kami nak makan apa?” Inilah realiti serta jawapan yang seringkali diterima apabila security interview dijalankan. Adakah shrinkage ini hanya bebanan yang dipikul oleh SM dan FM sahaja? HR? ED? Anyone?

Selain pekerja yang mahukan gaji, stor juga mahukan maintainance. Wujudkah lagi jabatan C&M di syarikat ini? Ataupun pihak stor hanya perlu menelefon 1300 13 1300 untuk melaporkan sebarang masalah berkenaan C&M? Walhal apabila sales communication, E.D seringkali bercerita tentang sales, sales & sales. Sedar tidak sedar kita sedang kehilangan sales dan customers akibat isu C&M ini. Who’s fault? SM & FM? Anyone else responsible?

Kesimpulannya, segala permasalahan yang berlaku di dalam syarikat secara langsung akan memberi kesan kepada pekerja di stor. Ianya amatlah menjejaskan dan menambahkan lagi bebanan serta tekanan yang sedia ada. Perlu diingatkan bahawa kami hanya bergaji RM1500 (SM) dan RM2000 (FM). Berbaloikah gaji yang diterima dengan tanggung jawab yang dipikul oleh pekerja stor?

Kejayaan kami adalah kejayaan anda. Namun, kegagalan kami adalah… D.I fikirkan sejenak… tanpa kami semua, siapalah anda?

GOVERNMENT MULLING OVER MINIMUM WAGE

Tuesday April 8, 2008

PUTRAJAYA: Should a minimum wage be introduced? That is the question. Minister in the Prime Minister’s Department Senator Datuk Amirsham A. Aziz said yesterday that discussions and debates were going on about minimum wage and if such a policy should be put in place. Amirsham, who is in charge of the Economic Planning Unit, said this when asked if the option of minimum wage was being looked into to increase household income.

Among the measures the Government had planned to implement were an increase in wages through productivity improvement and restructuring employment itself. “A good example will be the toll collectors. I hope the toll operators don’t attack me for this. If you pass through the toll gates, you see how youthful and useful these workers are,” he said, suggesting that such jobs could be filled by retirees.

He said the Government would also encourage the hiring of pensioners and retirees in the private and public sector as a way to improve income level and eradicate poverty. Apart from that, he said the Government also hoped to increase the supply of essential consumer goods and improve productivity and wages, as well as increase employment opportunities.

Amirsham, who released the Household Income Survey 2007 figures yesterday, said the Government was confident of generating more employment opportunities with the implementation of mega projects.

On the survey, he said average monthly gross income of Malaysians had grown by 4.3% from RM3,249 in 2004 to RM3,686 last year. The income of rural Malaysians recorded a marked growth of 6.8% (from RM1,875 in 2004 to RM2,283 in 2007 at current price) compared with the 3.3% chalked by the urban people (RM3,956 to RM4,356). “This was due to the improvement in commodity prices and also the infrastructure put in by the Government so that farm produce could reach the market on time,” he said

news copy from http://www.thestar.com.my/news/story.asp?file=/2008/4/8/nation/20879032&sec=nation

Compensation & Benefit

Dear Top Management,

Kami agak berduka cita dengan cara pihak pengurusan 7 Eleven yang memandang remeh akan isu yang diketengahkan oleh pihak Barisan Bertindak. Kami berharap, segala isu yang diketengahkan dapat diberi perhatian yang sewajarnya serta dipandang dari sudut yang positif. Jika isu ini dapat selesaikan dengan bijaksana, ianya akan dapat memberi faedah secara langsung kepada syarikat dan semua pekerja.

Pihak kami minta isu compensation & benefit diselesaikan segera tanpa sebarang kompromi. Pihak pengurusan seharusnya jelas jika terdapat perbezaan gaji yang ketara, ianya akan mewujudkan perpecahan dikalangan pekerja lama dan baru itu sendiri. Ini kerana pekerja lama sudah memahami segala kemahuan pihak syarikat serta mempunyai pengalaman yang luas di dalam menyelesaikan segala permasalahan berkaitan kerja. Adakah pihak pengurusan mahu melihat kewujudan kelompok pekerja didalam syarikat? Kejayaan sesuatu organisasi ini banyak bergantung kepada kombinasi pekerja lama dan baru. Dengan ini mereka dapat bertukar-tukar fikiran dan berkongsi pengalaman dalam memajukan syarikat serta mewujudkan daya saing yang sihat.

Kegagalan di satu-satu kawasan (area/field) berpunca dari kelemahan pihak pengurusan 7 Eleven sendiri dalam membuat keputusan yang dikira tidak bijak. Seperti yang telah dijelaskan diatas, hanya kelompok tertentu sahaja diberi kepercayaan untuk menjaga kawasan yang dianggap berprofil tinggi dan akhirnya… GAGAL! Bagi menutup kelemahan, pihak pengurusan terpaksa menggunakan khidmat kepakaran pekerja lama kembali untuk menyelesaikan segala permasalahan. FYI.. Perkara ini bukanlah kali pertama berlaku di dalam 7 Eleven.

Diharap pihak pengurusan tidak berdolak-dalik dengan isu gaji ini serta dapat menjelaskan situasi sebenar kepada semua pekerja. Pihak barisan bertindak yakin, jika permintaan kami dipenuhi, nescaya produktiviti serta keharmonian organisasi akan menjadi yang terbaik didalam sejarah 7Eleven.


"There is no fixed style of leadership to get things done. Leadership styles must suit the demands of the situation and bosses should be able to change their approach when required. Remember, the way you achieve your results as a leader not just by what you do, but rather by what your people do. Every action you take must demonstrate your ethical values. Your team members will take the cue from you, even if you don't think they are watching you." - Barisan Bertindak

SUARA BLOGGER!!

Surat kepada Management

To:
ALL STAFF

Per: Ketidakadilan Layanan Terhadap Pekerja

Merujuk kepada perkara diatas, kami merupakan wakil Barisan Bertindak ingin membela semua nasib pekerja 7 Eleven Malaysia. Ini bertujuan untuk ‘membuka mata’ pihak pengurusan tertinggi yang tidak peka dengan kebajikan para pekerja 7 Eleven.

Isu yang kami ingin ketengahkan ini adalah isu yang lama berpanjangan yang tiada formula penyelesaiannya oleh pihak pengurusan tertinggi 7 Eleven. Isu yang hangat di perkatakan adalah pembuangan serta hukuman yang dikenakan terhadap pekerja adalah tidak adil serta tidak mengikut Akta Perhubungan Perusahaan 1967 bahagian IV seksyen 13(3). Kebanyakan pekerja yang diambil tindakan keras ini merupakan pekerja yang telah lama berkhidmat serta mempunyai rekod yang cemerlang sebelum ini. Mereka yang digelar ‘kambing hitam’ ini telah menjadi mangsa pihak pengurusan tertinggi bagi menutup segala konflik dalaman. Isu ini dilihat menjadi satu budaya dan trend di dalam 7 Eleven yang tidak menggambarkan profesionalisme pihak pengurusan. Kebanyakan isu ini berlaku adalah disebabkan kelemahan pihak pengurusan sendiri. Job description yang tidak jelas merupakan faktor utama pekerja ini teraniaya seterusnya dipaksa berhenti secara sukarela, diberhentikan serta diturunkan pangkat. Selain itu, ramai juga yang ‘dikorbankan’ akibat shortage yang tinggi. Adakah pekerja sedia ada ingin mengambil sikap tunggu dan lihat sebelum ‘terkena batang hidung sendiri’? Kestabilan kerja (job security) harus diambil perhatian serta tindakan tatatertib yang adil serta profesional harus diamalkan.

Isu gaji dan imbuhan juga menjadi topik hangat yang menjadi perbualan diantara semua para pekerja sejak kemasukan beramai-ramai ‘pekerja baru’ yang merupakan salah seorang kroni pihak pengurusan tertinggi 7 Eleven Malaysia. Kehadiran mereka adalah dialu-alukan oleh pihak kami, tetapi apa yang kami ingin utarakan ini adalah perbezaan yang ketara dari segi gaji dan imbuhan antara pekerja lama dan baru. Apakah faktor penyumbang yang membezakan gaji dan imbuhan diantara pekerja lama dan baru? Sedangkan tugas serta tanggungjawab yang diberi adalah sama!. Malah pengalaman serta sumbangan pekerja yang sedia ada tidak langsung diberi pengiktirafan dan penghargaan. Ketidakseimbangan gaji dan imbuhan secara langsung mewujudkan double standard di dalam 7 Eleven oleh pihak pengurusan. Adakah situasi ini memang disengajakan untuk ‘membasmi’ pekerja lama? Jika tidak, mengapa tiada penyelarasan gaji bagi pekerja sedia ada?

Selain itu, pekerja sedia ada juga dipindahkan lokasi (transferred) secara paksaan bagi memberi ruang kepada ‘pekerja pilihan’ kroni tersebut. Ini merupakan beban kepada mereka yang tinggal jauh ke tempat kerja. Perpindahan ini bukan disebabkan oleh faktor pencapaian (performance) yang buruk. Malah mereka ini telah menunjukkan pencapaian yang konsisten selama berkhidmat di sesuatu kawasan tersebut. Malah tiada alasan yang konkrit diberikan kepada mereka ini Perkara ini tidak harus dipandang ringan kerana ini melibatkan kebajikan pekerja serta tanggungjawab terhadap keluarga dan kerja.

Diharap isu yang diketengahkan ini dapat diambil tindakan yang sewajarnya. Isu kronisme yang ekstrim serta ketidakadilan layanan terhadap pekerja adalah isu yang sensitive dan perlu diambil perhatian segera!